The only good answers are specific to your company, so you won’t find them in this book. But there are two general kinds of good answers: answers abo… - Peter Thiel

Horizontal or extensive progress means copying things that work — going from 1 to n. Horizontal progress is easy to imagine because we already know what it looks like. Vertical or intensive progress means doing new things — going from 0 to 1. Vertical progress is harder to imagine because it requires doing something nobody else has ever done.

In economics, disbelief in secrets leads to faith in efficient markets. But the existence of financial bubbles shows that markets can have extraordinary inefficiencies. (And the more people believe in efficiency, the bigger the bubbles get.)

Secuenciar mercados correctamente es algo subestimado, y hace falta disciplina para expandirse gradualmente. Las compañías más exitosas hacen de la progresión — primero dominar un nicho específico y luego escalar mercados adyacentes — una parte clave de su narrativa fundacional.