In Behavior Design we match ourselves with new habits we can do even when we are at our most hurried, unmotivated, and beautifully imperfect. If you … - B. J. Fogg

Teach others or be a role model to galvanize your new identity. A social role is powerful.

The essence of Tiny Habits is this: Take a behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth.

Finish the sentence “I’m the kind of person who” with the identity — or identities — you’d like to embrace. Go to events that gather people, products, and services related to your emerging identity. When I decided I wanted to get into fermented foods, I went to the local Fermentation Festival. I met enthusiasts who were more experienced than I was. I learned about new products. I attended a workshop where an expert showed us how to make sauerkraut. I bought gear to ferment foods. I came home with a much stronger identity about being the kind of person who eats — and even makes — fermented foods. Learn the lingo. Know who the experts are. Watch movies related to the area of change you’re interested in. As I learned to surf, I looked up the lingo that described waves and started using it. I paid attention to big surfing events and watched videos of the most proficient people in the sport. I learned to understand the tide shifts and