Simplicity changes behavior. - B.J. Fogg

Location is the most important factor when you pair Anchors and new habits.

Identity shifts are change boosters because they help us cultivate constellations of behavior — not just one or two habits here and there. This is important because most aspirations require more than one type of habit change. It’s a set of new habits that will get you where you want to be — especially in the areas of fitness, sleep, and stress.

When you celebrate effectively, you tap into the reward circuitry of your brain. By feeling good at the right moment, you cause your brain to recognize and encode the sequence of behaviors you just performed.