"Bill Campbell: "It's not about the money." Ben Horowitz: "What's it about, Bill?" Bill: "It's about the FUCKING money. - Ben Horowitz

Note to self: It's a good idea to ask, 'What am I not doing?'

It turns out that is exactly what product strategy is all about — figuring out the right product is the innovator’s job, not the customer’s job. The customer only knows what she thinks she wants based on her experience with the current product. The innovator can take into account everything that’s possible, but often must go against what she knows to be true. As a result, innovation requires a combination of knowledge, skill, and courage.

Good product managers create collateral, FAQs, presentations, and white papers that can be leveraged by salespeople, marketing people, and executives.