[O]ur attitudes towards things like race or gender operate on two levels. First of all, we have our conscious attitudes. This is what we choose to be… - Malcolm Gladwell

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[O]ur attitudes towards things like race or gender operate on two levels. First of all, we have our conscious attitudes. This is what we choose to believe. These are our stated values, which we use to direct our behavior deliberately . . . But the IAT [Implicit Association Test] measures something else. It measures our second level of attitude, our racial attitude on an unconscious level - the immediate, automatic associations that tumble out before we've even had time to think. We don't deliberately choose our unconscious attitudes. And . . . we may not even be aware of them. The giant computer that is our unconscious silently crunches all the data it can from the experiences we've had, the people we've met, the lessons we've learned, the books we've read, the movies we've seen, and so on, and it forms an opinion.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

Biography information from Wikiquote

Also Known As

Alternative Names: Malcolm Timothy Gladwell
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Additional quotes by Malcolm Gladwell

Just think about how many times you have criticized someone else, in hindsight, for their failure to spot a liar. You should have known. There were all kinds of red flags. You had doubts. Levine would say that’s the wrong way to think about the problem. The right question is: were there enough red flags to push you over the threshold of belief? If there weren’t, then by defaulting to truth you were only being human.

"If you think about the world of a preschooler, they are surrounded by stuff they don't understand-things that are novel. So the driving force for a preschooler is not a search for novelty, like it is with older kids, it's a search for understanding and predictability," says Anderson. "For younger kids, repetition is really valuable. They demand it. When they see a show over and over again, the not only are understanding it better, which is a form of power, but just by predicting what is going to happen, I think they feel a real sense of affirmation and self-worth. And Blue's Clues doubles that feeling, because they also feel like they are participating in something. They feel like they are helping Steve."

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The problems with framing it in terms of race is not that it is inaccurate, it absolutely is effective…but the minute you raise race, you derail the conversation and it becomes possible to dismiss this whole story as a story about a racist cop. Now he may be a racist cop, but that is not the issue, the issue is that the system with the best intentions set him up in a certain way.

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