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" "In 1928 I designed a photo-montage frieze of 24 by 3.5 m for our 'Pressa' pavilion. It became the example par excellence for all larger-than-life montages, which were a permanent feature of the exhibitions from then on. During Majakovskij's stay in Berlin in 1923 I was commissioned to design his book 'For the Voice'. The book was recognized as the starting-point of a new typography, and the Gutenberg Society in Mainz made me a member. Another field of my work is the artistic and poly-graphic design of albums and periodicals.
Lazar Markovich Lissitzky [Лазарь Маркович Лисицкий] (November 23, 1890 – December 30, 1941), more famous as El Lissitzky [Эль Лисицкий], was a Russian artist, designer, photographer, teacher, typographer, and architect. He was an active protagonist of Russian Constructivism.
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The term A[rt] resembles a chemist's graduated glass. Each age contributes its own quantity: for example, 5 grams of the perfume 'Coty' to tickle the nostrils of the fine gentry. Or another example, 10 cc of sulfuric acid to be thrown into the face of the ruling classes. Or, 15 cc: of some kind of metallic solution that later changes into a new source of light.. ..[as Lissitzky goes on to say] This A[rt] is an invention of the mind, i.e. a complex, where rationality is fused with imagination.
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And amid the thunderous roar of a world in collision WE, ON THE LAST STAGE OF THE PATH TO SUPREMATISM BLASTED ASIDE THE OLD WORK OF ART LIKE A BEING OF FLESH AND BLOOD AND TURNED IT INTO A WORLD FLOATING IN SPACE. WE CARRIED BOTH PICTURE AND VIEWER OUT BEYOND THE CONFINES OF THIS SPHERE AND IN ORDER TO COMPREHEND IT FULLY THE VIEWER MUST CIRCLE LIKE A PLANET ROUND THE PICTURE WHICH REMAINS IMMOBILE IN THE CENTER. The empty phrase 'art for art's sake' had already been wiped out.