As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing. - Jimmy Carr

TV's not the same buzz. If someone tells you three million people watched the show last week, that's good but, when you walk out in front of 1,000, you think, 'Oh my God, this had better be good'.

I'm a stand-up. And no one on the circuit's terribly impressed if you're on TV. I suppose I've stolen my ethos from Jay Leno. You can do all the TV in the world, but that's a team game, and anyone can be dropped from the squad. And if you haven't gigged in a while, you're not firing, you're not match fit. So I try and do it whenever I can.

I love those people who do story-telling and who ramble on, but I don't do that, I tell jokes - the sort of jokes that anyone really could tell in the pub.