Humor is a marvelous communications tool, as Reagan has demonstrated so well. He has weathered many a storm that others might not have. With Reagan, people just say, 'There he goes again.' A sense of humor allows a president to back off a little from the tensions of the moment and take a calmer view of things.

Share Your Favorite Quotes

Know a quote that's missing? Help grow our collection.

A young person today has a nanosecond attention span, so whatever you do in a humor has to be short. Younger people do not wait for anything that takes time to develop. We're going totally to one-liners. Telling a joke is risk taking. Younger people are more insecure and not willing to put themselves on the line, so a quick one-liner is much safer.