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"He focuses then, then, only on the odds for a crash-sharp, catastrophic price drops. After all, it is not small declines that wipe an investor out, it is the crashes. So their scaling formula minimizes the odds of too many of the assets in a portfolio crashing at the same time. They used that to draw a "generalized efficiency frontier"-analogous to Markowitz's original portfolio technique-to help pick a portfolio that maximizes returns for a given amount of crash-protection. As the paper put it, "the frequency of very large, unpleasant losses is minimized for a certain level of return."
Thus, it is not just the stock-picking that is important, but also the risk-protection. For the latter, Bouchaud says, multifractal thinking is most useful."
Benoît B. Mandelbrot (20 November 1924 – 14 October 2010) was a Poland-born French-American mathematician known as the "father of fractal geometry".
Biography information from Wikiquote
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"There is a rich vein of jokes about economists and their assumptions. Take the old one about the engineer, the physicist, and the economist. They find themselves shipwrecked on a desert island with nothing to eat but a sealed can of beans. How to get at them? The engineer proposes breaking the can open with a rock. The physicist suggests heating the can in the sun, until it bursts. The economist's approach: "First, assume we have a can opener....
The most important thing I have done is to combine something esoteric with a practical issue that affects many people. In this spirit, the stock market is one of the most attractive things imaginable. Stock-market data is abundant so I can check everything. Financial markets are very influential and I want to be part of this field now that it is maturing.
To appreciate the nature of fractals, recall Galileo's splendid manifesto that "Philosophy is written in the language of mathematics and its characters are triangles, circles and other geometric figures, without which one wanders about in a dark labyrinth." Observe that circles, ellipses, and parabolas are very smooth shapes and that a triangle has a small number of points of irregularity. Galileo was absolutely right to assert that in science those shapes are necessary. But they have turned out not to be sufficient, "merely" because most of the world is of infinitely great roughness and complexity. However, the infinite sea of complexity includes two islands: one of Euclidean simplicity, and also a second of relative simplicity in which roughness is present, but is the same at all scales.