that beauty is in the eye of the beholder and that ugly is as ugly does. Both are lies. Ugly is everything done to you in the name of beauty. Knowing… - Tressie McMillan Cottom

If beauty matters at all to how people perceive you, how institutions treat you, which rules are applied to you, and what choices you can make, then beauty must also be a structure of patterns, institutions, and exchanges that eats your preferences for lunch.

The assumption of black women’s incompetence — we cannot know ourselves, express ourselves in a way that the context will render legible, or that prompts people with power to respond to us as agentic beings — supersedes even the most powerful status cultures in all of neoliberal capitalism: wealth and fame. In 2017 Serena Williams gave birth to her daughter. She celebrated with an interview, as is the ritual custom of celebrity cultures. In the interview, Serena describes how she had to bring to bear the full force of her authority as a global superstar to convince a nurse that she needed a treatment. The treatment likely saved Serena’s life. Many black women are not so lucky.

Systems of exchange tend to generate the kind of ideas that work well as exchanges. Because it can be an idea and a good and a body, beauty serves many useful functions for our economic system. Even better, beauty can be political. It can exclude and include, one of the basic conditions of any politics. Beauty has it all. It can be political, economic, external, individualized, generalizing, exclusionary, and perhaps best of all a story that can be told.