Because our house is on fire, and this should come as no surprise. Built on false promises, discounted futures, and sacrificial people, it was rigged… - Naomi Klein

There have been times in my reporting from disaster zones when I have had the unsettling feeling that I was seeing not just a crisis in the here and now, but getting a glimpse of the future – a preview of where the road we are all on is headed, unless we somehow grab the wheel and swerve... One of those moments arrived in New Orleans after Hurricane Katrina, as I watched hordes of private military contractors descend on the flooded city to find ways to profit from the disaster, even as thousands of the city’s residents, abandoned by their government, were treated like dangerous criminals just for trying to survive... I started to notice the same tactics in disaster zones around the world. I used the term “shock doctrine” to describe the brutal tactic of using the public’s disorientation following a collective shock – wars, coups, terrorist attacks, market crashes or natural disasters – to push through radical pro-corporate measures, often called “shock therapy”.

While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.

The main reason that the elite attacks never succeeded in turning the public against the New Deal was that its programs were helping people. But another reason had to do with the incalculable power of art, which was embedded in virtually every aspect of the era's transformations. The New Dealers saw artists as workers like any other: people who, in the depths of the Depression, deserved direct government assistance to practice their trade. As Works Progress Administration director Harry Hopkins famously put it, "Hell, they've got to eat just like other people." ("The Art of the Green New Deal")