Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just … - Joe Girard
" "Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of the customer all year long. Another salesman I know keeps postcards in his briefcase and jots off a personal note to his good customers while waiting for an appointment or a plane. Watch the ways in which the giant companies spend millions just to keep their name in front of the public. I have learned from them, and you should too, because we have businesses just like them, only maybe not so big.
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There’s a fine line between wishing and dreaming. There’s an even bigger line between dreaming and doing. Most people wish upon a star. It’s fine and fun, but it doesn’t mean a thing unless you follow that star. In other words, do something about realizing your dream. It’s fun to build castles in the air, and keep your head in the sky. But it’s all a waste of time if you haven’t got your feet planted firmly on the ground. When you dare to dream, to visualize or make think-pictures, be sure they are realistic goals for you, and not nonproductive fantasies. I’m a dreamer. Aren’t we all?
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