In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business pr… - Richard Branson

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In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.