to be “interest-ing” is to be curious and attentive, and to practice “the continual projection of interest.” To put it more simply: If you want to be… - Austin Kleon

If you want to be interesting, you have to be interested.

Audiences not only want to stumble across great work, but they, too, long to be creative and part of the creative process. By letting go of our egos and sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more of our product.

You have to be curious about the world in which you live. Look things up.
Chase down every reference. Go deeper than anybody else — that’s how you’ll
get ahead.
Google everything. I mean everything. Google your dreams, Google your
problems. Don’t ask a question before you Google it. You’ll either find the
answer or you’ll come up with a better question.
Always be reading. Go to the library. There’s magic in being surrounded by
books. Get lost in the stacks. Read bibliographies. It’s not the book you start
with, it’s the book that book leads you to.

The right constraints can lead to your very best work. My favorite example? Dr. Seuss wrote The Cat in the Hat with only 236 different words, so his editor bet him he couldn’t write a book with only 50 different words. Dr. Seuss came back and won the bet with Green Eggs and Ham, one of the bestselling children’s books of all time.