Throughout, we shall be exemplifying the thesis of D. M. MacKay: that quantity of information, as measured here, always corresponds to some quantity,… - W. Ross Ashby

Variety can destroy variety.

The invasion of psychology by cybernetics is making us realize that the ordinary concepts of psychology must be reformulated in the language of physics if a physical explanation of the ordinary psychological phenomena is to become possible. Some psychological concepts can be re-formulated more or less easily, but others are much more difficult, and the investigator must have a deep insight if the physical reality behind the psychological phenomena is to be perceived

Cybernetics treats not things but ways of behaving. It does not ask “what is this thing?” but “what does it do?”... It is thus essentially functional and behaviouristic. Cybernetics deals with all forms of behavior in so far as they are regular, or determinate, or reproducible. The materiality is irrelevant... The truths of cybernetics are not conditional on their being derived from some other branch of science. Cybernetics has its own foundations.