But my hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wa… - Phil Knight

I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.

a full-throated, full-hearted thanks to my Penelope, who waited. And waited. She waited while I journeyed, and she waited while I got lost. She waited night after night while I made my maddeningly slow way home — usually late, the dinner cold — and she waited the last few years while I relived it all, aloud, and in my head, and on the page, even though there were parts she didn’t care to relive. From the start, going on half a century, she’s waited, and now at last I can hand her these hard-fought pages and say, about them, about Nike, about everything: “Penny, I couldn’t have done it without you.