In order to significantly increase sales we have to increase the perception of value of the market for our products. - Eliyahu M. Goldratt

Four: Too many wasteful ‘synchronization' meetings interrupted the actual work.

Look, we give sales a rigid lead time for each product. So if it’s not in finished goods, those are the numbers they should use to promise to clients. Yeah, they deviate from it, but not by much. Maybe there should be another way. Maybe the quoted lead times should be done case by case, according to the load on the bottlenecks. And maybe we shouldn’t regard the quantities required as if we have to supply them in one shot.

Tell me how you measure me, and I will tell you how I will behave.