If the press cannot mold our every opinion, it can frame the perceptual reality around which our opinions take shape. Here may lie the most important… - Michael Parenti

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If the press cannot mold our every opinion, it can frame the perceptual reality around which our opinions take shape. Here may lie the most important effect of the news media: they set the issue agenda for the rest of us, choosing what to emphasize and what to ignore or suppress, in effect, organizing much of our political world for us. The media may not always be able to tell us what to think, but they are strikingly successful in telling us what to think about.