We have reached the point where the Objective Logic turns into the Subjective Logic, or, where subjectivity emerges as the true form of objectivity. … - Herbert Marcuse

Bourgeois political economy … never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a ‘science of people’ but of non-people and of an inhuman world of objects and commodities.

Institutionalized desublimation thus appears to be an aspect of the “conquest of transcendence” achieved by the one-dimensional society. Just as this society tends to reduce, and even absorb opposition (the qualitative difference!) in the realm of politics and higher culture, so it does in the instinctual sphere. The result is the atrophy of the mental organs for grasping the contradictions and the alternatives and, in the one remaining dimension of technological rationality, the Happy Consciousness comes to prevail.

In conditions of private property … “life-activity” stands in the service of property instead of property standing the service of free life-activity.