4 Quotes Tagged: 2fresh

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

The consumer isn't a moron. She is your wife.

What you say in advertising is more important than how you say it.