Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should neve… - David Ogilvy

Committees can criticize advertisements, but they should never be allowed to create them.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.

The best way to get new accounts is to create for our present clients the kind of advertising that will attract prospective clients. We do not have new business departments in our offices. No first-class man will take the job; no second-class man can do it effectively.

Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.