Dave Trott Quotes

There was nothing there except some woods with a lunatic asylum and a graveyard in the middle.

As Churchill said, “Never let the truth spoil a good story.

People love to believe wine is esoteric, so the more inscrutable he could make it, the better.

So if we can find a natural rebelliousness within ourselves (and presumably that’s why we went to art school), if we can harness that, we have an energy that we can turn into something useful. Something exciting and different. We can be outrageous to a purpose. That, for me, is great advertising.

What works is being different. Don’t try to be liked. Find out how you’re different. Then be that. That’s where the power is. That’s what’s new. That’s what’s wanted.

But what I liked best was the matter-of-fact way we talked about it. Nowadays, of course, if anything is controversial we don’t talk about it. We sweep it under the carpet. Just in case, God forbid, it should make us uncomfortable. So we avoid talking about things. And that can’t be good. Stopping talking about things is the first stage in stopping thinking about things.

The more varied the input, the more unexpected the combinations, the more creative the ideas.

Every week they would have one hour scheduled, sitting quietly at their desk. Learning to be alone with their thoughts. Learning to be comfortable with themselves. Learning it was OK to be silent. How great is that?

According to the laws of aerodynamics the bumblebee can’t fly. But the bumblebee doesn’t know that, so it just carries on flying around.

Steve Jobs, founder of Apple, had a similar view. He didn’t believe in research. He said, ‘It’s not the public’s job to know what they’re going to want. It’s my job to know what they’re going to want.

She said, ‘Standard El Al procedure. If you check the passengers’ luggage, you have to fly on the plane.’ How about that? The person who inspects the passengers’ luggage for bombs has to bet their life on how well they do their job.

Einstein said, ‘Not everything that counts can be counted, and not everything that can be counted counts.

No TV, no radio, no press ads, no posters. We found one thing that the banks are full of, that could be changed into media. Paper money. We got small printing kits from Ryman and printed: ‘STOP BANKS KILLING CHILDREN. CANCEL THE THIRD WORLD DEBT’ on every bank note we could get hold of.

Don’t try to force or nag people into doing what you want. Accept that they are free to choose. But you help them choose what you want.

The product creates the experience. The experience creates the reputation. The reputation creates the brand.