Don’t try to force or nag people into doing what you want. Accept that they are free to choose. But you help them choose what you want. - Dave Trott

What works is being different. Don’t try to be liked. Find out how you’re different. Then be that. That’s where the power is. That’s what’s new. That’s what’s wanted.

The more varied the input, the more unexpected the combinations, the more creative the ideas.

Our whole world is advertising, so we think everyone’s whole world is advertising. That’s why so many of us are so bad at it. We don’t think it’s our job to talk to people outside advertising. We think it’s their job to pay attention to us.