The more varied the input, the more unexpected the combinations, the more creative the ideas. - Dave Trott

Efficiency is doing things right. Effectiveness is doing the right things.

Einstein said, ‘Not everything that counts can be counted, and not everything that can be counted counts.

Our whole world is advertising, so we think everyone’s whole world is advertising. That’s why so many of us are so bad at it. We don’t think it’s our job to talk to people outside advertising. We think it’s their job to pay attention to us.