Orson Welles summed it up best in The Third Man. ‘In Italy,… - Dave Trott

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Orson Welles summed it up best in The Third Man. ‘In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love, 500 years of democracy and peace, and what did that produce? The cuckoo clock.

Dave Trott

One Plus One Equals Three: A Masterclass in Creative Thinking · June 4, 2015 Verified in 1 source Sign up to see the complete provenance

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What works is being different. Don’t try to be liked. Find out how you’re different. Then be that. That’s where the power is. That’s what’s new. That’s what’s wanted.

Less important points don’t add to the communication. They detract from the most important point. That’s what the single-minded proposition is all about.

We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective.

Orson Welles summed it up best in The Third Man. ‘In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but t… - Dave Trott

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Additional quotes by Dave Trott