We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective. - Dave Trott

It’s a classic advertising problem. How do you take something very complicated and reduce it to something very simple, while still retaining the core truth?

So if we can find a natural rebelliousness within ourselves (and presumably that’s why we went to art school), if we can harness that, we have an energy that we can turn into something useful. Something exciting and different. We can be outrageous to a purpose. That, for me, is great advertising.

No TV, no radio, no press ads, no posters. We found one thing that the banks are full of, that could be changed into media. Paper money. We got small printing kits from Ryman and printed: ‘STOP BANKS KILLING CHILDREN. CANCEL THE THIRD WORLD DEBT’ on every bank note we could get hold of.