We don’t keep competing inside a competitive set where we c… - Dave Trott

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We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective.

Dave Trott

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Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.

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As Churchill said, “Never let the truth spoil a good story.

We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective. - Dave Trott

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