The product creates the experience. The experience creates the reputation. The reputation creates the brand. - Dave Trott

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The product creates the experience. The experience creates the reputation. The reputation creates the brand.

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She said, ‘Standard El Al procedure. If you check the passengers’ luggage, you have to fly on the plane.’ How about that? The person who inspects the passengers’ luggage for bombs has to bet their life on how well they do their job.

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