Steve Jobs, founder of Apple, had a similar view. He didn’t… - Dave Trott

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Steve Jobs, founder of Apple, had a similar view. He didn’t believe in research. He said, ‘It’s not the public’s job to know what they’re going to want. It’s my job to know what they’re going to want.

Dave Trott

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Seth Godin Steve Jobs Cory Doctorow Adam Grant Malcolm Gladwell

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Michael Caine said, ‘It’s like my old dad said, the really rich have got something going that makes them money while they’re asleep.

So if we can find a natural rebelliousness within ourselves (and presumably that’s why we went to art school), if we can harness that, we have an energy that we can turn into something useful. Something exciting and different. We can be outrageous to a purpose. That, for me, is great advertising.

Winners don’t pay attention to other people’s opinions. They pay attention to results.

Steve Jobs, founder of Apple, had a similar view. He didn’t believe in research. He said, ‘It’s not the public’s job to know what they’re going to wa… - Dave Trott

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