Most campaigns are too complicated. They reflect a long lis… - David Ogilvy

" "
Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.

David Ogilvy

This quote has a book source. Sign up to see titles and page references

English

Collect this quote

About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

Biography information from Wikiquote

Also Known As

Alternative Names: David MacKenzie Ogilvy

All quotes from David Ogilvy Similar Quotes by other Originators

Originators like David Ogilvy:

Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

Additional quotes by David Ogilvy

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. - David Ogilvy

About David Ogilvy

Also Known As

Unlimited Quote Collections

Additional quotes by David Ogilvy