Never write an advertisement which you wouldn't want your o… - David Ogilvy

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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.

In the best establishments, promises are always kept, whatever it may cost in agony and overtime.

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. - David Ogilvy

About David Ogilvy

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