committees can criticize, but they cannot create. - David Ogilvy

Pay peanuts, says Jimmy Goldsmith, and you get monkeys. I

H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first-class ticket through life.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.