Pay peanuts, says Jimmy Goldsmith, and you get monkeys. I - David Ogilvy

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Pay peanuts, says Jimmy Goldsmith, and you get monkeys. I

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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The headlines which work best are those which promise the reader a benefit

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I used to start my questionnaires by asking, ‘Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.

Pay peanuts, says Jimmy Goldsmith, and you get monkeys. I - David Ogilvy

About David Ogilvy

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