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H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that i… - David Ogilvy
" "H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first-class ticket through life.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
“Making the logo twice the size” is advertisements are deficient in brand identification. “Showing the clients’ faces” is also a better stratagem than it may sound, because the public is more interested in personalities than in the corporations. Some clients can be projected as human symbols of their own products.
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