We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. - David Ogilvy

Do not summon people to your office – it frightens them. Instead, go to see them in their offices. This makes you visible throughout the wanders about his agency becomes a hermit, out of touch with his staff.

Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce results never win awards because they don’t draw attention to themselves.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have handled.