Research shows that the readership of an advertisement does… - David Ogilvy

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Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the same level throughout at least four repetitions.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce results never win awards because they don’t draw attention to themselves.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.

Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the … - David Ogilvy

About David Ogilvy

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