You cannot <i>bore</i> people into buying your product; you can only <i>interest</i> them in buying it. - David Ogilvy

It is the inescapable duty of management to fire incompetent people.

A lot of advertisements and television commercials look like minutes of a committee meeting, and that is what they are. Advertising seems to sell most when it is written by a solitary individual. He must study the product, the research, and the precedents. Then he must shut the door of his office and write the advertisements.

Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.