6 Quotes Tagged: consumers

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You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who’ll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into and keep it sweeping.

While you are responsible to your clients for sales results, you are also responsible to consumers for the kind of advertising you bring into their homes. I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.

To really change the world, we have to help people change the way they see things.

If you tell lies about your product you will be found out – either by the government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

You cannot bore people into buying your product; you can only interest them in buying it.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

6 Quotes Tagged: consumers

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