Works in ChatGPT, Claude, or Any AI
Add semantic quote search to your AI assistant via MCP. One command setup.
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement … - David Ogilvy
" "You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who’ll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into and keep it sweeping.
English
Collect this quote
About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
Also Known As
Alternative Names:
David MacKenzie Ogilvy
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by David Ogilvy
Unlimited Quote Collections
Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.
To be under pressure is inescapable. Pressure takes place through all the world: war, siege, the worries of state. We all know men who grumble under these pressures, and complain. They are cowards. They lack splendor. But there is another sort of man who is under the same pressure, but does not complain. For it is the friction which polishes him. It is pressure which refines and makes him noble.
Loading...