I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell … - David Ogilvy

Some years ago a prayer was read from the pulpit in every church in Greece, asking the Almighty to spare the Greeks from the ‘scourge’ of foreign tourism.

St Augustine had this to say about pressure: ‘To be under pressure is inescapable. Pressure takes place through all the world: war, siege, the worries of state. We all know men who grumble under these pressures, and complain. They are cowards. They lack splendor. But there is another sort of man who is under the same pressure, but does not complain. For it is the friction which polishes him. It is pressure which refines and makes him noble.

Training should not be confined progress, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.