9 Quotes Tagged: brand

Most manufacturers are reluctant to accept any limitation on the image of their brand. They want it to be all things to all people. They want their brand to be a male brand and a female brand. An upper -class brand and a plebeian brand. They generally end up with a brand which has no personality of any kind, a wishy-washy neuter. No capon ever rules the roost.

The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nature of the product itself.

Sound an alarm! Advertising, not deals, builds brands.

Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are.

Every advertisement must contribute to the complex symbol which is the brand image.

Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time.

WHAT IS TRUTH?

Truth is not a thing
Or a concept.
It is as multidimensional
In its meaning
As it is in its reflection.
It is both invisible
And visible.
It carries tons of weight,
But can be carried.
It is understood first through the spirit
Before science,
And felt in the heart,
Before the mind.
Truth is not always heard by reason,
Because reason sometimes
Ignores Truth.

Always listen to your conscience.
Your conscience is your heart
And reason is your mind.
Your mind is simply there to reason
With your heart.
But remember,
Truth is in your heart,
And only through your heart
Can you connect to the light of God.
He who is not motivated by his heart
Will not see Truth,
And he who thinks only with his mind
Will be blind to Truth.
He who does not think
With his conscience,
Does not stand by God,
For the language of light
Can only be decoded by the heart.
He who reads and recites words of God
Also does not stand by God –
If he merely understands
Words with his mind
But not his heart.

Truth is black and white,
And the entire spectrum
Of colors in-between.
It can have many parts,
But has a solid foundation.
Truth lacks perfection,
For it is the reflection of all,
Yet its reflection as a whole,
Is more beautiful
Than the accumulated flaws
Of the small.
Truth is the only brand
Worth breathing
And believing.
So stand for truth
In everything you do,
And only then
Does your life have
Meaning.

Poetry by Suzy Kassem

Negative people will always be there to stain your pure image with their dirty tongues and brushes, but you'll always remain as white as snow, no matter how high the quality of paint they use.

It takes uncommon guts to stick to one style in the face of all the pressures to “come up with something new” every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains and the stability to stick with it over a long period.