The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nat… - David Ogilvy

The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.

The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go on running it until the research shows that it has worn out.

Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah – and hit the jackpot. Few of the themes of Messiah were original; Handel dredged them up from his unconscious, where they had been stored since he heard them in other composers’ work, or since he had composed them for his own forgotten operas.