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The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nat… - David Ogilvy
" "The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nature of the product itself.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
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David MacKenzie Ogilvy
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