The best way to settle such arguments is to measure the sel… - David Ogilvy

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The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go on running it until the research shows that it has worn out.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Do not summon people to your office – it frightens them. Instead, go to see them in their offices. This makes you visible throughout the wanders about his agency becomes a hermit, out of touch with his staff.

I always use my clients' products. This is not toadyism but elementary good manners.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?

The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go on running it until th… - David Ogilvy

About David Ogilvy

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