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Do not summon people to your office – it frightens them. Instead, go to see them in their offices. This makes you visible throughout the wanders abou… - David Ogilvy
" "Do not summon people to your office – it frightens them. Instead, go to see them in their offices. This makes you visible throughout the wanders about his agency becomes a hermit, out of touch with his staff.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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Alternative Names:
David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him.
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