Ogilvy & Mather does two things: We look after clients, and we teach young advertising people. - David Ogilvy

The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nature of the product itself.

Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and their colleagues. Invite the alcoholic’s wife to join you in a surprise confrontation with her husband. Start by telling him that all present are devoted to him. Then say how worried you are about his drinking. His wife and his children are about to leave him, and you are about to fire him – unless he does what you ask. A reservation has been made for him to enter a treatment center that very day. Most alcoholics agree to go. It takes a week for the center to dry them out, and another four weeks to rehabilitate them. On returning home, they must go to daily meetings of Alcoholics Anonymous for at least a year. This procedure works in about 60 per cent of cases. I have seen it salvage some valuable people of both sexes. If you would like further advice on the subject, consult the nearest chapter of Alcoholics Anonymous.

I believe in the Scottish proverb: “Hard work never psychological conflict, and disease. They do not die of hard work.”