I believe in the Scottish proverb: “Hard work never psychological conflict, and disease. They do not die of hard work.” - David Ogilvy

You cannot bore people into buying your product; you can only interest them in buying it.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.

Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah – and hit the jackpot. Few of the themes of Messiah were original; Handel dredged them up from his unconscious, where they had been stored since he heard them in other composers’ work, or since he had composed them for his own forgotten operas.