Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many… - David Ogilvy

In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.

committees can criticize, but they cannot create.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.

Search the parks in all your cities You’ll find no statues of committees

To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is always for adding. If the initiative for barnaclescraping does not come from management, barnacles will never be scraped.

The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we competed, and all I did was to show the campaigns we had created.

Whatever you do, for goodness sake, don’t change the name of your corporation to initials.