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To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is al… - David Ogilvy
" "To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is always for adding. If the initiative for barnaclescraping does not come from management, barnacles will never be scraped.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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David MacKenzie Ogilvy
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Most manufacturers are reluctant to accept any limitation on the image of their brand. They want it to be all things to all people. They want their brand to be a male brand and a female brand. An upper -class brand and a plebeian brand. They generally end up with a brand which has no personality of any kind, a wishy-washy neuter. No capon ever rules the roost.
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