To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is al… - David Ogilvy

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To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is always for adding. If the initiative for barnaclescraping does not come from management, barnacles will never be scraped.

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Additional quotes by David Ogilvy

Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah – and hit the jackpot. Few of the themes of Messiah were original; Handel dredged them up from his unconscious, where they had been stored since he heard them in other composers’ work, or since he had composed them for his own forgotten operas.

In most agencies, account executives outnumber the copywriters two to one. If you you employ twice as many milkers as you had cows?

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