The easiest way to get new clients is to do good advertisin… - David Ogilvy

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The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we competed, and all I did was to show the campaigns we had created.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

It pays to boil down your strategy to one simple promise and go the whole hog in delivering that promise.

The best way to get new accounts is to create for our present clients the kind of advertising that will attract prospective clients. We do not have new business departments in our offices. No first-class man will take the job; no second-class man can do it effectively.

The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we compet… - David Ogilvy

About David Ogilvy

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