Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong poi… - David Ogilvy

I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywood hidalgos who produce programs and look down their noses at us obscure copywriters who write the commercials.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.