I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywo… - David Ogilvy

One of the most brilliant blackballed by three clients in one year; the experience hurt him so badly that he left the agency business forever. If you are too thin-skinned to survive this hazard, you should not become an account executive in an advertising agency.

Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.

Many security analysts still believe that agencies are a poor investment. Not so Warren Buffett, one of the most successful investors in the world. He has taken substantial positions in three publicly held agencies, and is quoted as saying, ‘The best business is a royalty on the growth of others, requiring very little capital itself … such as the top international advertising agencies.’ If