I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywo… - David Ogilvy

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I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywood hidalgos who produce programs and look down their noses at us obscure copywriters who write the commercials.

ogilvy_75 copywriting television effectiveness
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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

Biography information from Wikiquote

Also Known As

Alternative Names: David MacKenzie Ogilvy
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Additional quotes by David Ogilvy

A lot of successful advertising was created before POSITIONING campaigns are based on optimum positioning but are totally ineffective – because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your good to have the right positioning.
Creative Council Reports · 1960 Verified in 2 sources · 1 more available Sign up to see the complete provenance
ogilvy_75 positioning creativity effectiveness
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When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.
Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance
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